General Manager (Marketing)

Position Summary

Responsible for leading the organization’s marketing function and ensure strategic alignment with company objectives. Oversee brand management, digital marketing, CRM, and creative functions to build strong market presence, customer engagement, and business growth.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with corporate goals
• Lead and mentor the marketing team for brand and product, CRM and customer success, and creative
• Establish annual marketing budgets, KPIs, and reporting mechanisms
• Drive internal and external brand communication initiatives
• Oversee brand development for 18K, Diamond, and TikTok product lines
• Manage campaign strategy, product launches, and seasonal promotions
• Ensure consistent messaging and visual identity across all channels
• Manage social media, website, SEO, influencer marketing, and digital advertising activities
• Approve digital content plans and ensure audience engagement growth
• Track and analyze digital performance metrics to improve ROI
• Lead CRM initiatives, customer segmentation, and loyalty programs
• Oversee customer service operations to ensure customer satisfaction and retention
• Use CRM insights to enhance marketing campaigns and customer journey experience
• Supervise creative outputs across photography, video, and design functions
• Approve creative briefs and ensure brand consistency across marketing materials
• Present regular reports on marketing performance to the Executive Director/Managing Director
• Build SOPs and workflow systems for efficient campaign execution

Job Requirements:

Required Qualifications & Skills

• Bachelor’s Degree in Marketing, Business Administration, or Communication
• Certification in Digital Marketing, Brand Management, or CRM preferred
• Minimum 8~10 years experience in Marketing or Brand Management roles with 3 years in managerial or leadership capacity
• Experience in retail, FMCG, jewellery, luxury, or lifestyle sectors preferred
• Strategic thinking and business acumen
• Excellent leadership and team development skills
• Expertise in digital marketing tools and platforms
• Excellent communication and presentation skills

Working Time:

9:00 AM ~ 5:30 PM

Monday ~ Saturday

Sunday & Public Holidays closed

Job Benefits:

Employer details:

Industry Leading Group of Companies

Salary:

5,000,000 MMK

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