Driver Marketing & Engagement Manager

Responsibilities

• Develop, execute, and optimize multi-channel driver acquisition strategies (e.g., online/social media advertising, offline events, referral programs, local partnerships) to meet fleet growth targets
• Manage the complete driver recruitment funnel, from lead generation to activation, identifying bottlenecks and implementing solutions to improve conversion rates
• Analyze sourcing channel effectiveness, manage the acquisition budget, and report on key performance indicators (KPIs) like cost per acquisition (CPA)
• Stay current with local market trends and competitor activities to ensure our sourcing strategies remain competitive
• Create and manage all driver-facing marketing communications, establishing a clear and compelling brand voice
• Develop messaging that effectively highlights the unique benefits of driving with NOVA EV (e.g., lower operating costs with EVs, better earnings, positive environmental impact, company support)
• Manage driver-centric communication channels, including email newsletters, SMS/in-app notifications, and private social media groups
• Produce engaging content (digital, print, video) for both prospective and current drivers
• Design and implement comprehensive engagement programs to foster a strong sense of community and loyalty among drivers
• Develop and manage driver retention strategies, including performance-based incentives, recognition programs, and loyalty rewards
• Establish feedback loops (surveys, roundtables, 1-on-1 meetings) to monitor driver satisfaction, identify pain points, and champion solutions
• Organize driver events, appreciation days, and workshops to build personal connections and provide value
• Act as the primary advocate for drivers within the company, ensuring their voice is heard and their feedback is integrated into operational decisions

Job Requirements:

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• More than 5 years of experience in a marketing role, preferably with a focus on lead generation, community management, or lifecycle marketing
• A self-starter attitude, highly motivated, organized, and comfortable working in a fast-paced, dynamic environment
• Excellent written and verbal communication skills, with a natural ability to build rapport and communicate effectively with diverse audiences

Working Time:

9:00 AM ~ 5:00 PM

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

Salary:

Up to 2,000,000 MMK

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