Head of Brand Activation

Responsibilities

• Lead, motivate, and develop the Consumer Activation Team to enhance skills, competencies, and meet both brand and personal development goals
• Oversee the planning and execution of consumer activations (e.g., promotions, merchandising, visibility, events) for all brands within the company's portfolio, aligning with the strategy plan
• Collaborate closely with the Brand Development Team and Commercial Team to create and implement the annual brand activation plan
• Take the lead in developing and executing data-driven consumer activities based on insights from the Consumer Intelligence Team
• Leverage consumer segmentation and customer segmentation for effective consumer activation planning
• Use consumer data and insights to drive data-informed activities
• Manage and control the consumer activation budget effectively
• Deliver inspiring and comprehensive activation briefs to agencies
• Provide timely evaluations of activations, highlighting key learnings
• Follow UTC SOP to develop and enhance the annual UTC Plan and execution strategies
• Utilize brand communication campaigns and sponsorships to create memorable brand experiences
• Uphold brand identity in all merchandising and visibility initiatives
• Ensure all business activities align with legal requirements, ethical standards, and the Company Code of Conduct

Job Requirements:

Required Qualifications & Skills

• Bachelor’s or Master’s degree in marketing or related field
• At least 10 years of relevant experience, with a minimum of 5 years in a managerial role
• Previous experience in multinational companies strongly preferred
• Comfortable working in an on-trade environment within the alcoholic beverages industry
• Significant experience in marketing and trade marketing within FMCG or wine and spirits industries
• Strong blend of creativity and analytical skills
• Exceptional communication, influence, interpersonal, and social skills
• Adaptable and effective in fast-paced environments
• Fluent in both Burmese and English
• Proficient in computer skills, including email and MS Office
• Willingness to travel domestically

Working Time:

Job Benefits:

Employer details:

An Industry Leading Group of Companies

Salary:

6,000,000 MMK

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