Head of Brand and Marketing Communication

Position Summary

To provide guidance to the team through complicated activities in developing corporate and product brand strategies, to provide platforms, tools and guidelines for other functions (planning and implementation), in order to promote and enhance brand perception to customers nationwide, as well as to ensure alignment of brand and marketing communication with corporate strategy and governance. Responsible for managing the design, implementation, and management of a range of online & offline communication strategies.

Responsibilities

• Ensure understanding of brand strategy development policy and procedures, in order to understand tasks needed to be carried out, according to function’s policies and frameworks
• Lead for brand refresh exercise and execute 360' integrated campaign for both external and internal communication
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Creating and managing all marketing materials and collateral in line with brand direction
• Tracking effectiveness of various campaigns and course corrections as required
• Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Coordinate key activities with other functions in Marketing Group in the processes of determining overall brand framework and strategy
• Conduct key market research to gather consumer data, including consumer lifestyles, interests, and other relevant trends
• Perform in-depth analysis to generate useful consumer insights, in order to provide support and guidelines in developing overall brand strategies
• Provide guidance in developing brand manual/handbook, in which include brand message, graphical standards, and core branding attributes
• Perform complex activities in determining brand identity, including features (visual elements) and emotional associations/benefits
• Determine brand personality, positioning statements and brand story, in order to support development of brand perception and image
• Perform complex activities in designing and developing brand communication strategies, including features, standards and how employees will interact with customers to convey the desired personality and perception
• Perform complex activities in designing and developing marketing communication strategy, including providing guidelines on unique selling point, target segmentation, benefits of the products/services, positioning, communication methods and targeted budget
• Perform complex activities in evaluating, revising and improving processes of developing brand strategies, in order to optimize effectiveness and efficiency of business operations
• Provide guidance and direction to the team, decide on the methodologies and techniques to be used, identify risks and determine how to approach and complete tasks

Job Requirements:

Required Qualifications & Skills

• Bachelor's Degree in Marketing, Business Administration, or a related field
• More than 9 years of experiences in similar role
• Excellent understanding and familiarity with brand building and brand management
• Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
• A strong network of PR and media contacts would be highly advantageous
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines

Working Time:

9:00 AM ~ 5:00 PM

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

An Industry Leading Telecommunication Company

Salary:

Up to 10,000,000 MMK

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